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Manhattan Cocktail Classic

Background:

The annual Manhattan Cocktail Classic offered 30,000 different cocktails from 150 different bartenders. The 3,500 guests could share photos on Facebook, send tweets, and "like" their favorite cocktails with a tap of their NFC bracelet against a reader located at each bar.

Highlights:

  • Tap to Tweet
  • Post photos on Facebook
  • NFC Bracelets
  • Event Activation