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Scion Autoshow Experience

Toyota’s youth marquee, commissioned a duo of interactive agencies to incorporate NFC into its North American autoshows. Stage3 incorporated NFC by creating custom NFC decals that were strategically placed on each of the vehicles in the booth.

Show attendees were led into microsites based on their interests, not to the main Scion website. A show attendee interested in the acclaimed new FR-S sport coupe simply tapped a NFC decal on the actual FR-S using her smartphone and this triggered the mobile browser to open and display a Scion FR-S microsite.


  • NFC Decals on Vehicles lead to different micro-sites
  • “Behind-the-Scenes” content
  • Audience Internaction and Engagement
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